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Discovery Channel Rebranding
I really like the new logo for the Discovery Channel. The type treatment is very nice, and I like that they kept the globe. It’s smaller now, and focuses more on the word Discovery. Discovery turned...
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Sandisk Rebrand
Sandisk has done a little logo updating, and i like it. They got rid of the “ugly” flash explosion icon, but did keep the recognizable D. I do like the type, which now feels more like a techie brand....
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Walmart Rebranding
I know I am a little late on this, but I thought it was worth mentioning. Walmart has redesigned their logo, and have gotten rid of the hyphen (star). I like the “W” but the rest could have been much...
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HP Rebranding
HP has decided to join the glossy button bandwagon, and now the logo almost looks like a SUPERHERO!! (I don’t mean that in a good way though) They have decided to move away from the rounded rectangle...
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Best Buy Rebranding
Best Buy has gone through a nice rebranding job. I like the new modern looking font, and the fact that they kept the tag. I think it was time for a little refresh on the old outdated logo. This works...
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Pepsi Rebranding
Interesting news from Pepsi, who will soon unveil their updated logo. Not sure if there will be a new type treatment as well. The brand’s blue and red globe trademark will become a series of “smiles,”...
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Air France Rebranding
A new identity, replacing its last update since 1975, has been designed by Brandimage. I do like the new direction of the logo, which did seem like it needed an update. Despite still being officially...
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Kraft Rebranding
I am not really sure what to say about this rebrand. The original logo was iconic and everyone knows what it looks like. The new one has a generic feel to it, and I am not a fan of the “smile” icon....
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Pizza Hut Rebranding
Hmmm, Pizza Hut is now “The Hut”. They kept the little hat part, but the type looks very unfriendly to me for some reason. Maybe they should concentrate in reducing the amount of grease on their...
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MSN Rebranding
MSN has done a major rebrand on its image. I gotta say that I like the direction it’s going with the thinner font, and the new upgraded butterfly. They have released a preview of the new site, which...
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